Feb. 18, 2011
“Scottsdale Pavilions” Becomes “The Pavilions at Talking Stick”
New name and logo adds to the Talking Stick brand as an entertainment destination
SALT RIVER PIMA-MARICOPA INDIAN COMMUNITY - The Salt River Pima-Maricopa Indian Community (SRP-MIC) announced today that De Rito Partners Development, Inc., is changing the name of Scottsdale Pavilions to The Pavilions at Talking Stick. The change reflects the commitment of De Rito Partners Development to the strong, branded identity that the Community is building. It joins four other fine entertainment venues: Salt River Fields at Talking Stick, Talking Stick Resort, Casino Arizona at Talking Stick Resort, and Talking Stick Golf Club.
“We are very pleased that De Rito Partners is so committed to the rich history and traditions of our Community,” said Diane Enos, SRP-MIC President. “The talking stick is important to our culture. It is a reference to the Pima calendar stick which has been used throughout our history to record significant events. The Pavilions at Talking Stick, which was the first power center to be built in Arizona on Native American land, carries great significance for our Community.”
The name change arrives with a new identity featuring the Talking Stick logo that is based on a concept by local Pima artist and calendar stick carver Royce Manuel. The logo features icons representing the SRPMIC, The Pavilions at Talking Stick, Talking Stick Golf Club, Talking Stick Resort and Salt River Fields at Talking Stick, the new spring training home for the Arizona Diamondbacks and Colorado Rockies.
Said Marty DeRito, CEO for DeRito Partners Development, Inc. “The name change is the perfect alignment of values and geographic identity. We are committed to the Community and to the growth and prosperity of the SRP-MIC commercial corridor and we look forward to being part of the action as Salt River Fields at Talking Stick opens during their inaugural season.”
“Salt River Fields at Talking Stick is exciting for the area, the state and baseball fans everywhere,” added Chuck Carlise, President of De Rito Partners Development, Inc. “Our retail scene will clearly complement the activities going on next door as the new major league spring training baseball facility opens and brings more entertainment opportunities to the Community.”
Built in two phases from 1989-1991, The Pavilions at Talking Stick encompasses 1.1 million square feet of select retail and mixed-use properties. De Rito Partners Development plans to add 500,000 square feet and has invested more than $10 million in renovations to date, with more to come.
The Salt River Pima-Maricopa Indian Community is a sovereign tribe located in the metropolitan Phoenix area. Established by Executive Order on June 14, 1879, the Community operates as a full-service government and oversees departments, programs, projects and facilities. Bounded by the cities of Scottsdale, Tempe, Mesa and Fountain Hills, the Community encompasses 52,600 acres, with 19,000 held as a natural preserve. With two distinct backgrounds and cultures, the Community is comprised of two Native American tribes: the Pima, “Akimel O’Odham” (River People) and the Maricopa, “Xalychidom Piipaash” (People who live toward the water). Today, more than 9,000 individuals are enrolled tribal members. The Community owns and operates several successful enterprises including Casino Arizona, Talking Stick Resort, Talking Stick Golf Club, Salt River Fields at Talking Stick, Salt River Devco, Salt River Financial Services, Saddleback Communications, Salt River Landfill, Salt River Sand & Rock and Phoenix Cement Co.